McDonald's Nordic Kick Off

December 4, 2019
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About the project

On 4th of December 2019, McDonald’s gathered all the store managers within the Nordics to kick off and workshop on new innovative ideas for the upcoming year. Over 1000 employees from Sweden, Norway, Denmark and Finland was brought to Quality Hotel Friends in Stockholm for a full day conference with activities, inspirational lectures and hackathon workshops.

What we did

Outside Minds was responsible for arranging and executing several hackathon workshops for all 1000 attendees. The hackathon had 6 different focus areas being; A plastic free generation, The future of protein, Next generation customer experience, The employer of choice and Walk the talk (focus on health and sustainability).